Brand Matters to Consumers

The recent Hear it Direct (HID) conference in Austin, Texas, was packed with powerful strategies based upon direct consumer feedback. Whether you want to be more effective at marketing or pricing properties, these ideas represent some of the best ways to grow your real estate business.

In Austin, HID co-creator Sue Adler shared a number of the highlights from previous consumer panels that she has conducted. Here are more best practices based upon what really matters to today’s buyers and sellers…

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