Right Now, Human Connection is a Priority – Just Ask Brian Buffini

Brian Buffini believes that prioritizing self-care and the well-being of others is at the forefront of success in 2021.

Buffini is the founder of Buffini & Company, one of the top real estate coaching services that has trained more than 3 million professionals from 37 countries worldwide.

Buffini joined RE/MAX Chief Customer Officer Nick Bailey on a recent episode of Good Morning RE/MAX to share his thoughts for real estate agents growing business and nurturing relationships this coming year.

According to Buffini, between 14 and 23 million people plan to relocate in the next year due to shifting work environments, like work-from-home flexibilities and new remote work policies. Calling this the “decentralization of how people are living,” Buffini says that RE/MAX agents are well-positioned to assist with the needs of buyers and sellers everywhere.

With heightened movement across many markets these days, it remains an asset to be connected with a global network whose affiliates support – and refer business to – one another.

Amid uncertainty, like the persistence of the COVID-19 pandemic, Buffini says an agent’s priority should be on their own well-being, and that of their clients. One essential component lacking from our new routines is human connection.

“There’s never been a better time to call people on the telephone and actually have a conversation – they actually will talk to you. You know, people want to hear you, they want to see you [and] they want to have some kind of human interaction,” Buffini says.

What he calls “pop-bys” – essentially goodie bags with health and hygiene essentials – have become a popular way for agents to show their clients love from a safe six feet away. He says that agent who are dropping off small gifts on their clients’ doorsteps are going a long way in stirring smiles.

“Find a way to reach out to people [with a] personal touch – do the little things,” he says. “Every little personal touch right now, to me, is magnified enormously.”

A real estate agent’s job, by nature, is to be a source of trust and comfort to families during pivotal moments in their lives. And especially during trying times, an agent’s role is more important than ever before.

“There is no technology that competes with personal trust,” Buffini says.

“You can have that old-school philosophy [and] you can have new-school techniques, [technology] and marketing to support it.”

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