RE/MAX Agents Are More Productive in Annual REAL Trends 500 Survey

RE/MAX Agents on Average Outsold Competing Agents by More than 2:1

RE/MAX, the #1 name in real estate, announced its agents outperformed agents with other real estate brands in the 2017 REAL Trends 500 survey. Associates affiliated with the RE/MAX network regularly average double the number of transaction sides per agent when compared with competitors in the annual survey of large brokerages.

“RE/MAX and members of the RE/MAX network continue to surpass competitors in annual industry surveys and studies,” said Dave Liniger, CEO, Chairman of the Board and Co-Founder of RE/MAX, LLC. “The 2017 REAL Trends 500 survey confirms that our agents, on average, assist more buyers and sellers with some of the most important transactions of their lifetimes. On behalf of everyone at RE/MAX, I congratulate all of our brokerages that were included in this prestigious survey.”

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RE/MAX Comes Highly Recommended

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RE/MAX agents are known for providing superior service to their clients. And in the real estate industry, word gets around.  According to a recent study, home buyers and sellers are more likely to recommend RE/MAX than any other real estate brand. Experience, professionalism, results: That’s the sign of a RE/MAX agent!

More Buyers and Sellers Think RE/MAX

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Brand awareness matters. It determines what neighbors recommend to one another, the name consumers enter into search engines, and who people trust as their guide when making big life decisions – such as buying or selling a home. Which is why when a study shows RE/MAX is the real estate brand that comes to mind most, it’s a big deal.

Brand power – just part of the full package of experience and service RE/MAX agents bring to the table.

Contact Jennifer to put the RE/MAX brand power to work for you!

Don’t Let Referrals Slip By

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Referrals can be a big source of a real estate agent’s business and can be key to keeping your business flowing year-round.

About 40 percent of the real estate agents recently surveyed by the ReferralExchange and the Council of Residential Specialists say they receive about one to five referrals per year. Another 20 percent say they receive six to 10.

Inbound referrals tend to result in a closed transaction the most. The highest rate of success in closing a transaction is when a referral came from the agent’s own sphere of clients, according to the real estate professionals surveyed. The next best referrals came from referral sources like their brokerages and corporate referral sites.

More than 40 percent of survey respondents reported that more half the referrals they send out result in a closed sale. Another 20 percent estimated that they see a quarter to half of their outbound referrals close.

The main factors that determine whether a referral will close include the seriousness of the client about buying and selling; their connection to the person who referred them; and whether they trust the person or system who referred them.

“The greater the connection to the source, the more likely the referral is serious and will lead to a closed sale,” the study notes.

The majority of the inbound referrals real estate professionals say they receive come from their sphere (40 percent) and from other real estate professionals (37 percent). Nearly 90 percent of the referrals that come from a real estate professional’s sphere come from current and past clients; another 10 percent come from friends and family. An additional 22 percent of referrals come from various sources, such as corporate referral sites and the agent’s own brokerage.

“This data reiterates the value of vetting,” the study notes. “Whether referrals are qualified by the agent’s personal sphere or another trusted source — yes, even one on the internet — true referrals have legs. Relationships and human connections matter, certainly more than the slot machine that is Internet lead generation.”

Source: REALTOR® Magazine

Follow-Up Info Homeowners Want From You

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Are you trying hard enough to keep in touch with past clients? You may want to reassess your efforts, as nearly half of homeowners say they don’t have a “go-to” real estate agent, according to the 2016 Homeowners Survey conducted by Happy Grasshopper, an email marketing software company. The survey, based on responses from 300 homeowners, suggests many real estate pros are leaving future business on the table by failing to follow up with clients. Furthermore, 70 percent of survey respondents say they did “very little” or “some” research before selecting a real estate agent.

“The study shows a large percentage of the market is up for grabs, not only because many homeowners do not have a preferred agent, but also the fact that most homeowners aren’t doing heavy research before hiring one,” says Dan Stewart, CEO and co-founder of Happy Grasshopper. “This suggests communication initiated by an agent might be enough to turn a lead into a sale, even if it takes years before the client is ready to buy or sell. Agents are missing opportunities to cultivate relationships with past and potential clients so when it is time to move, they know who to call.”

Thirty-six percent of homeowners say they find it beneficial to receive communication from a real estate professional, even if they aren’t in the market to buy or sell, according to the survey. They say they are particularly interested in receiving information such as listings and open houses in their neighborhoods. Forty percent say they would like to receive home maintenance tips and information on neighborhood events.

But only 19 percent of homeowners say they actually receive such communication from their real estate professional. The study found that homeowners overwhelmingly prefer to receive information via email instead of text message, phone call, or social media communication.

“Staying in touch is possibly the most underrated and underused tactic that I see from my colleagues in the industry, despite the fact that it’s as easy as sending an email,” says Matt Bohanon, ABR, SRS, a team leader at Keller Williams Realty Select in Sarasota, Fla. “Keeping frequent communication, even with the people who seem like they’ll never buy or sell, will eventually pay off — maybe not through a transaction, but they’ll most likely refer you to their friends.”

Source: Happy Grasshopper

RE/MAX is Now 110,000 Agents Strong

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When something’s great, people want to be part of it. And that’s why more than 110,000 agents now call RE/MAX home.

The global network, in over 100 countries and territories, has grown every quarter for four straight years. That growth means more yard signs, more homes sold, more satisfied clients and more top professionals working together to serve buyers and sellers.

It’s another reminder that RE/MAX is the right choice for agents who strive to be great – and for clients looking to work with the best.

RE/MAX Once Again Named Top Real Estate Franchise

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RE/MAX, LLC, the #1 name in real estate*, was ranked the leading real estate franchise for the eighth consecutive year in the annual Franchise Times Top 200+® listing. Continued growth and a steady increase in the number of locations also pushed the global franchisor of real estate brokerages into the top 10 franchises included in the survey.

“RE/MAX continues to be the worldwide leader in real estate and the 2016 Franchise Times Top 200+ listing proves just that,” said Chris Pflueger, Vice President, Business Development, Recruiting and Retention at RE/MAX. “Our exceptional growth in sales, strategic expansion into new countries and territories around the globe, and outstanding market share greatly assists us in attracting new franchises as well as the industry’s most talented agents.”

Highlights of this year’s ranking include:
– RE/MAX ranked the #1 real estate franchise
– RE/MAX ranked #8 overall, up from #11 in 2015, #12 in 2014 and #14 in 2013
– Closest competitors were Keller Williams Realty at #22 and Berkshire Hathaway HomeServices at #52
– The growth of RE/MAX sales countered the trend of the 10 largest franchised brands collectively losing system-wide sales for the first time in the history of the Franchise Times Top 200+
– The top 10 overall standings include #1 McDonald’s, #2 7-11, #3 KFC, #4 Burger King, #5 Subway, #6 Ace Hardware, #7 Pizza Hut, #8 RE/MAX, #9 Wendy’s and #10 Marriott Hotels & Resorts

Franchise Times Top 200+ is recognized as the leading franchise ranking list of the 200 largest franchise systems in the U.S. by global sales based on last year’s data. According to the survey, the largest 200 U.S.-based franchise systems posted $596.1 billion in worldwide sales in 2015, up 2.2 percent from the prior year or $12.5 billion. The franchises operated 497,335 units total, a 3.1 percent increase from the year before.

The Franchise Times Top 200+ is the only ranking by system-wide sales and locations of the largest 500 U.S.-based franchise brands. Published in the October issue, the Franchise Times Top 200+ also analyzes 12 industry sectors based on percentage change in sales growth and reports the 10 fastest-growing franchises by four different measures. The rankings and full report are available at franchisetimes.com.

Real estate agents affiliated with RE/MAX recently dominated the esteemed 2016 REAL Trends “America’s Best Real Estate Agents“ ranking. RE/MAX agents accounted for 22 percent of those listed in the industry’s largest agent ranking based on homes sold in 2015. RE/MAX affiliates accounted for 2,691 of the more than 12,000 participating agents in the survey, with nearly one-third more agents named than the next highest ranking brand. Coldwell Banker finished second and Keller Williams came in third.

*Source: MMR Strategy Group study of unaided awareness