7 Important Things Home Sellers Often Forget to Do

When you’re selling your home there’s so much to do: find a Realtor®, do touch-ups, get that balky air conditioner fixed, look into staging… It’s no wonder that sometimes things fall between the cracks. Big things. (I’m not pointing fingers, promise!) An arsenal of experts—aka real estate agents who have worked with many home sellers—identify the to-do’s that sellers typically overlook. I promise you, these tasks are well worth the time it will take to complete them (which isn’t very long at all).

Heed this sound advice, and there’s a good chance selling your house won’t be nearly as stressful as everyone tells you it is.

Follow-Up Info Homeowners Want From You

Important

Are you trying hard enough to keep in touch with past clients? You may want to reassess your efforts, as nearly half of homeowners say they don’t have a “go-to” real estate agent, according to the 2016 Homeowners Survey conducted by Happy Grasshopper, an email marketing software company. The survey, based on responses from 300 homeowners, suggests many real estate pros are leaving future business on the table by failing to follow up with clients. Furthermore, 70 percent of survey respondents say they did “very little” or “some” research before selecting a real estate agent.

“The study shows a large percentage of the market is up for grabs, not only because many homeowners do not have a preferred agent, but also the fact that most homeowners aren’t doing heavy research before hiring one,” says Dan Stewart, CEO and co-founder of Happy Grasshopper. “This suggests communication initiated by an agent might be enough to turn a lead into a sale, even if it takes years before the client is ready to buy or sell. Agents are missing opportunities to cultivate relationships with past and potential clients so when it is time to move, they know who to call.”

Thirty-six percent of homeowners say they find it beneficial to receive communication from a real estate professional, even if they aren’t in the market to buy or sell, according to the survey. They say they are particularly interested in receiving information such as listings and open houses in their neighborhoods. Forty percent say they would like to receive home maintenance tips and information on neighborhood events.

But only 19 percent of homeowners say they actually receive such communication from their real estate professional. The study found that homeowners overwhelmingly prefer to receive information via email instead of text message, phone call, or social media communication.

“Staying in touch is possibly the most underrated and underused tactic that I see from my colleagues in the industry, despite the fact that it’s as easy as sending an email,” says Matt Bohanon, ABR, SRS, a team leader at Keller Williams Realty Select in Sarasota, Fla. “Keeping frequent communication, even with the people who seem like they’ll never buy or sell, will eventually pay off — maybe not through a transaction, but they’ll most likely refer you to their friends.”

Source: Happy Grasshopper

10 Reasons to Sell Your House This Holiday

Thinking of selling your home, but planning to wait until spring? There are many reasons to list your home now! Watch this video…

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Virtual Reality in Real Estate

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The day many tech lovers have been waiting for is here: Google Daydream View is now available in stores. The new virtual reality headset connects with a smartphone (specifically, Google Pixel) to immerse users in their favorite games, movies or even the latest news story. And at just $79, Daydream is making VR technology more accessible to consumers than ever before.

But the uses of virtual reality technology go beyond entertainment. Here are a few ways VR is making its way into real estate.

1. Open houses

Virtual reality headsets, about the size of a scuba mask, can provide 360-degree virtual reality property tours of homes. The headsets completely fill the user’s field of vision with a view of the home, allowing them to look up, down and from side to side. Developers are working on adding more tactile features to the experience, so users can do things like see their own hand opening a door, reports the New York Times.They’re even developing smells. One day Realtors might be able to add the smell of virtually baking cookies to their virtual open house.

2. Long-distance shopping

Virtual reality home tours give out-of-town buyers (and local buyers, too) another tool to help narrow down their choices of homes they’d like to physically visit in a limited amount of time.

3. Staging

More affordable than hiring a pro to stage your home, several virtual options allow you to add furniture and decorations to vacant rooms using computer technology. It can help buyers envision a property with different furniture and paint.

There’s a lot more to a real estate transaction than VR goggles can replace. When you’re ready to buy or sell your home, I’ll be happy to help!

6 Essential Steps for Selling a Home With Pets

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We love our pets, whether they be dogs, cats, hamsters, capybaras, hedgehogs, or pygmy goats—but that doesn’t mean that they want to see said pets (or any evidence of them) when looking at a home they’re thinking of buying.

“Pets are either an attractive distraction, so cute they distract prospective buyers from looking at the real estate, or completely the opposite—smelly, frightening, or otherwise off-putting,” says Diane Saatchi, an East Hampton, NY, real estate broker with Saunders & Associates.

Don’t want your precious property to be known as “that dog house”? Well, you need to pet-proof your place when preparing and showing it for sale. Here’s how, in six simple steps.

Staging Tips for Sprucing Up the Basement

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Basements often have the reputation as being dark and dank. But the basement shouldn’t be forgotten when it comes to staging a property.

“Buyers will definitely poke their heads down in this cold, dark place,” notes an article at realtor.com®. “So, imagine their pleasant surprise when it’s actually a functional, comfortable room where they might even want to hang out.”

Here are a few tips…

6 Steps for New Agents to Succeed Long-Term

Professionals

Many real estate agents fail within the first five years of their career because they never learned how to run a business. Here are six things you should do at the start of your career to ensure the longevity of your business.